About Captain Words
The content & GEO agency, now measuring AI answers.
Captain Words is a content and GEO agency that has helped global brands get found since 2018. For years that meant winning search. Now we measure exactly where they stand inside AI answers, and prove the work.
Our story
Authority that won search now decides who AI cites.
Captain Words started as a content studio: world-class writing, editing and translation across 60+ languages, with a team of 100+ specialists serving SaaS, finance, iGaming and beyond. Across years and hundreds of projects the work was always the same underneath: content authoritative enough to be trusted, cited and ranked.
As E-E-A-T became the bar for search, we built the muscle for it. Then buyers started asking AI assistants like ChatGPT and Gemini instead of Google, and the same authority that won search began deciding who AI cites. Being in that one answer is the whole game now; there's no page two to fall back to.
The AI Visibility Report is our newest piece: we measure, directly and per engine, exactly where a brand stands in AI answers, so we can show the work instead of asking you to take it on faith. The agency isn't new. The measurement is. Run it on your brand and judge for yourself.
What we believe
The lines we won’t cross
The category is young, so we wrote down the lines we won’t cross.
Show the receipts
Every finding names the source it came from and reads 'across the engines we measured.' We report what we measured, never inference dressed up as fact, never another brand's growth claimed as our lift.
Earn it
Durable, authentic presence outlasts anything manufactured. It's the only kind we'll attach your name to.
More surfaces, not more volume
We grow your citations by showing up on more of the sources AI trusts, not by cranking one channel until it reads as spam.
We'll talk you out of it
Every program we propose is backed by what AI cites for your category. If the data doesn't support it, we'll say so, and we won't sell it to you.
Diagnosis first
We name the gaps, not only the wins. The fix is a decision you make with the facts in front of you.
How we’re different
Most “AI visibility” tools guess. We measure, and show our work.
The category is filling up with dashboards that scrape and estimate. We do the opposite: we ask the engines directly, sample, and hand you the evidence.
- We query the engines directly and sample: no dashboard scraping, no single-shot guesses.
- Every claim names its source and reads 'across the engines we measured.'
- We surface open territory as an opening to claim first, not as 'you're losing.'
- Your first measurement becomes your baseline if you work with us; we don't reset the clock.
Who runs the work
Founders
Industries we know
Industries we serve
iGaming
Experience-based, regulation-aware iGaming content, a dedicated specialty since 2018.
SaaS & Technology
Technical depth meets clear storytelling, from cybersecurity to cloud.
Finance
Complex financial concepts turned into clear, credible, E-E-A-T-ready narratives.
Automotive
Content as dynamic as the industry, from market trends to hands-on reviews.
Trusted by
The content & GEO agency teams already trust
See for yourself
The fastest way to judge us is the report.
Run it on your brand. It’s free, it’s specific, and it shows you exactly what we’d be working with. No card, no call required.