Included month 6+
Surface Expansion
Claim emerging surfaces.
Surface Expansion claims emerging citation surfaces specific to your category as they appear, always part of a broader program, never a standalone line.
What it is
How the work actually runs
Whatever new citation-worthy surface shows up for your category (podcasts in fintech, YouTube in dev tools, niche Q&A elsewhere), we move to claim it early. Different work per category, which is why it's bundled into ongoing retainers.
What's involved
- First-mover capture of new surfaces specific to your category
Why it's worth it
Being early on a surface before competitors notice it is the cheapest citation share you'll ever buy.
We recommend it when
When an emerging citation surface specific to your category appears.We only put this on the table when your report's source landscape supports it.
What you'll see
- First-mover presence on new surfaces
More programs
Other ways we earn citations
Right for your brand?
Is Surface Expansion right for your brand?
We only recommend it when the report shows AI cites the sources it targets. Find out free, or ask us.