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Included month 6+

Surface Expansion

Claim emerging surfaces.

Surface Expansion claims emerging citation surfaces specific to your category as they appear, always part of a broader program, never a standalone line.

What it is

How the work actually runs

Whatever new citation-worthy surface shows up for your category (podcasts in fintech, YouTube in dev tools, niche Q&A elsewhere), we move to claim it early. Different work per category, which is why it's bundled into ongoing retainers.

What's involved

  • First-mover capture of new surfaces specific to your category

Why it's worth it

Being early on a surface before competitors notice it is the cheapest citation share you'll ever buy.

We recommend it when

When an emerging citation surface specific to your category appears.We only put this on the table when your report's source landscape supports it.

What you'll see

  • First-mover presence on new surfaces

More programs

Other ways we earn citations

Right for your brand?

Is Surface Expansion right for your brand?

We only recommend it when the report shows AI cites the sources it targets. Find out free, or ask us.

Answers, before you ask

What is AI visibility (AEO/GEO)?+

AI visibility is how often your brand is named and cited inside the answers AI assistants give buyers (ChatGPT, Gemini, Perplexity and the rest). Assistants quote web sources (articles, Reddit threads, review sites), so the brands in those cited sources are the brands AI recommends. AEO (Answer Engine Optimization) is the practice of earning that presence.

How does the free AI Visibility Report work?+

You give us a brand, website and country. We ask the AI engines we measure (Perplexity, OpenAI and Claude) the buyer questions that actually decide deals in your category, read which sources and brands they cite, and return a per-brand report showing where you're visible, where competitors beat you, and the sources driving those wins.

Which AI engines do you measure?+

We measure the web-grounded engines behind the assistants buyers use: Perplexity (Sonar), OpenAI (web search) and Claude (web search), directly through their APIs. Every claim we make is phrased as 'across the engines we measured'. We never claim a specific consumer app 'recommends' a brand, because that's not what we measure.

Is the report really free?+

Yes. The AI Visibility Report is free and is where every engagement starts. It's a diagnosis, presented honestly: it shows where you stand, and the paid programs fix it. The report costs us a few dollars to run, so we give it away and let the data make the case.

Do you guarantee placement in AI answers?+

No one can guarantee a specific AI answer. We earn durable presence on the sources AI engines cite, and we only recommend programs the data supports, and only presence we can earn authentically.

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