Assessed & proposed after Q1

Citation Building (PR)

Earn the press AI trusts.

Citation Building earns journalist, expert and contributed-article citations: the sources AI engines lean on when press and earned media are deciding your category's answers.

Talk to us about Citation Building (PR)Run a free report first

What it is

How the work actually runs

Earned-media outreach to the outlets your report shows AI citing most: contributed articles, expert quotes in journalist stories, podcast appearances, and industry-report contributions. PR is relationship- and beat-dependent, so we calibrate in the first quarter and propose a scoped program once we know what's landing.

What's involved

Targeting the exact outlets AI cites for your category
Contributed articles, expert quotes, podcast and newsletter placements
Earned only, never paid placements dressed up as editorial

Why it's worth it

A single earned citation in an outlet AI trusts can show up across many answers. It's the highest-authority surface, which is why we scope it on real data, not a guess.

We recommend it when

When journalist / expert / contributed sources are cited.We only put this on the table when your report's source landscape supports it.

What you'll see

Earned press in the outlets AI cites
Expert and contributed placements

More programs

Other ways we earn citations

FreeAI Visibility Report

The free diagnosis that starts everything.

Reddit Authority

Win the threads AI cites.

Content / LLMO

Own the content AI reads.

Right for your brand?

Is Citation Building (PR) right for your brand?

We only recommend it when the report shows AI cites the sources it targets. Find out free, or ask us.

Run your free report Book a strategy call

Answers, before you ask

What is AI visibility (AEO/GEO)?+

AI visibility is how often your brand is named and cited inside the answers AI assistants give buyers (ChatGPT, Gemini, Perplexity and the rest). Assistants quote web sources (articles, Reddit threads, review sites), so the brands in those cited sources are the brands AI recommends. AEO (Answer Engine Optimization) is the practice of earning that presence.

How does the free AI Visibility Report work?+

You give us a brand, website and country. We ask the AI engines we measure (Perplexity, OpenAI and Claude) the buyer questions that actually decide deals in your category, read which sources and brands they cite, and return a per-brand report showing where you're visible, where competitors beat you, and the sources driving those wins.

Which AI engines do you measure?+

We measure the web-grounded engines behind the assistants buyers use: Perplexity (Sonar), OpenAI (web search) and Claude (web search), directly through their APIs. Every claim we make is phrased as 'across the engines we measured'. We never claim a specific consumer app 'recommends' a brand, because that's not what we measure.

Is the report really free?+

Yes. The AI Visibility Report is free and is where every engagement starts. It's a diagnosis, presented honestly: it shows where you stand, and the paid programs fix it. The report costs us a few dollars to run, so we give it away and let the data make the case.

Do you guarantee placement in AI answers?+

No one can guarantee a specific AI answer. We earn durable presence on the sources AI engines cite, and we only recommend programs the data supports, and only presence we can earn authentically.

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